E-commerce Site
An own site instead of an intermediary: a catalogue, orders reaching the manager in seconds and organic search traffic
What it gave the business
The business stopped paying an intermediary for its own customers: traffic lands on its own site, an order reaches the manager in seconds, and the margin stays in-house.
The problem
A working business ran on a legacy CMS: it could not be developed further, and organic traffic went to an intermediary aggregator that took the acquisition margin.
My role
Site, admin panel, database, migration off the legacy system, the server and its operation, plus search optimisation.
What was built
- A catalogue with size-based price calculation right in the product card, a cart and an order form
- An order lands in the CMS instantly and is mirrored into a messenger, so the manager replies to the customer within minutes
- A content migration script from the old CMS so accumulated pages and rankings survive
- Dedicated sections for niche segments and B2B pages for wholesale buyers
- Deployed on an own server: a web server with automatic certificates, systemd units and scheduled database backups
The engineering core
Here I answer for the outcome, not the code: the site, search traffic, response time to an order and uninterrupted operation. Deployment, certificates and backups are mine too — the client keeps no separate administrator.
Stack
Integrations
Tell me about your project
I will tell you how long it takes and what it costs before any work starts. If it is not my kind of task, I will say so right away and point you elsewhere if I can.
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